Being an entrepreneur is more than just creating the business of your dreams, it’s cultivating a lifestyle of perseverance, grit and dedication to personal and professional growth. When you are passionate and motivated to succeed, there is nothing you can’t accomplish and I want to help you get there.
Personal Branding Photography is the next step in transforming your business into a recognisable and influential brand. Create a visually compelling personal brand and stop your audience in their tracks.
When you’re passionate about what you do it shows! It’s in your dedication to your craft, your resilience to overcoming obstacles and your passion for creating the best service or product for your clients. But what happens when your online presence doesn’t reflect what’s inside? What do you do when you hate the way you look in your images and squirm just thinking of posting them online? Don’t worry. I know exactly how you feel and I am here to help you bring your Brand to the next level and create that connection with your customers.
Your personal brand is what sets you apart from the crowd, it’s what makes you unique and interesting. Your personal brand is the experience only you can create for your clients and followers. It is what catches their attention when they are scrolling through Instagram and what makes them stop when they pause in front of your shop.
Your images are the first impression you make on your clients, they should be remarkable and convey the message you want your clients to hear when they think of your brand.
They should also be on-brand. They should match the mood and feeling of your business as well as the website and graphic design.
"Personal branding is important, because it helps me communicate my unique set of skills and valuable offer to my clients. A strong brand supports me to communicate the influence and impact I have as a professional."
IS PERSONAL BRANDING RIGHT FOR YOU?
Sure thing! Whether you are a coach looking for a more stylised image to set you apart or you’re a health practitioner wanting to have eye-catching imagery for your new website, personal branding photography is right for you.
Photography can make or break your brand message and it’s a shame to see well known brands, promoting 6 figure returns, with amateur photography of themselves.
You can transform your business and elevate your brand but you must be willing to see value in yourself and understand the power your image brings to your brand. Clients, fans, followers… they all want to see and get to know the person behind the message. They want to connect with you and as a consequence will buy from you.
HOW IS PERSONAL BRANDING PHOTOGRAPHY USED IN MY BRAND?
Your images can go on everything from your business cards to your website. They can be curated into your LinkedIn, Instagram and Facebook, used in ads and banners. If you are a personal brand in today’s market, your image is your reputation and the first impression your clients will see. It should be world-class.
When thinking about the style and mood you want for your photography keep your marketing pieces and your brand colours in mind. Knowing how you are going to use your images will keep your imagery cohesive and on-brand.
